Blog marketing is the process of reaching your home business' target market through the use of a blog.Initially, business owners had a blog separate from their websites, but today, you can easily integrate the two to make it easier for you to manage, as well as easier for visitors to access. Many business owners use a blogging platform, such as WordPress, for both their site and blog. Further, as blogging has grown in ease and popularity, many people have created businesses from blogging all on its own (as opposed to having a business first and then blogging). For example, some food blogs are businesses in and of themselves. Starting a blog and using it to promote your business can be set up within minutes. It's the ongoing management and marketing that will take time. If you use a free blog platform (not recommended for business blogging), have a domain name pointing to the blog so make it easier for consumers to get to your site.