Website promotion is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors. Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed. Influencers are the industry's experts. They're the folks who have already nurtured large audiences and have the megaphones to reach those audiences. They're the ones everyone you're trying to reach is already listening to. Developing relationships with those influencers is another way to build your audience, and it's particularly effective for marketers who are still trying to build their own brand recognition and notoriety. When businesses pursue content marketing, the main focus should be the needs of the prospect or customer.